Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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Sense of Belonging 2. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Things to think about: Fear is an effective form of marketing, especially when based on our insecurities. During this, one group had a series of positive words e.

Hi Roger — I seem to remember seeing a section on Lindstrom where you tracked increased interest in neuromarketing in relation to bujology hype around Buyology. For consumers to associate a brand with a nationwide ritual, this brings with it a sense of familiarity and unity — hence keeping sales going.

Perhaps most annoyingly Lindstrom implies or outright states that marketing and advertising literally force you to behave irrationally, a concept that any person with a brain worth scanning in the first place would tell you is exaggerated at best and hysterical at worst.

As I got into the book, I kept envisioning a commerical that I have seen of late one which I cannot remember the product being promoted – go figure!

Thanks for telling us about the problem.

But as bad as all that is, it’s not the worst thing about this bad book. Companies routinetly copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars.

Buyology – Wikipedia

Roger Dooley posts comments. Buyology begins shipping on October 21, Branding is about emotion. Unless the product is essential to the plot, folks just don’t remember it. I find the book interesting, especially his marketing insights and inputs. A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mainly about how our brains react to stimulus and how advertisers are Why oh why do we buy?


Listen buddy, this is the real world, not an advertiser’s fantasy: Advertising gurus will ramp up their determination to link the products being offered with emotional ties of the consumer. It’s the one where you initially see a smiling face of a young woman.

With this approach, guyology if viewers avoid watching any second spots, they can still see the stars of the show typing on an Apple Computer, drinking a Pepsi, and so on. I found his discussion of the ban on tobacco advertising and how tobacco companies have had to get really creative in their marketing to be pretty interesting.

May 27, at 4: Feb 10, Kristen rated it did not like it.

This book is structured pretty much like an episode of America’s Next Top Model: But a science writer would have been able to go into more detail about the science part with less about the branding, which would have made a more interesting book, as well as include more accurate and exact language.

Everyone’s brains are ugly-pretty! May 13, Erwin rated it really liked it. Fundamentally we rarely have rational control over why we buy some products and not others: As long as we are talking about hammers, that is. An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Jul 31, Thomas rated it it was ok.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

For example, Lindstrom tells a unattributed anecdote about the development of the Nike logo that seems to contradict the accepted history of Carolyn Davidson’s design and development of the logo. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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The experiment A brain scan was conducted in which subjects were shown a slideshow composed of 4 different product categories: By using this site, you agree to the Terms of Use and Privacy Policy. One reason that this may be important is that the size and shape of a cigarette box, with or without branding, would probably have strong associative value for any smoker.

Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. In this light, one question that seems to emerge from these conditions is the possible impact on research findings, brought about by the extent to which test subjects may have experienced abstinence based cravings during test time. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives.

Alex Davis says 10 years ago. Alguns momentos se acerta, outros se procrastina e fica bem chato. View all 6 comments. Finally, there also seems to be insufficient explanation and consideration of the mind-brain-body relationship. Gruesome health warnings on cigarette lindsgrom not only fail to discourage smoking, they actually make smokers want to light up. I’m going to choose the generic store brand, because it’s least expensive. In the hands of a less self-promotional author, the same material might have soared beyond the business shelves of buyoogy bookstore to attract the general reader.

Sign in Recover your password. I counted buyolovy occasions in which Lindstrom boasts of basically having invented a new science — neuromarketing — lindstro how his book will usher in “an almost Aristotelian shift in thinking. This section needs expansion. What is wrong with me!?