Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

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Journal Of Consumer Marketing.

English Turkish English Login. My attitude towards Brand X footwear is very positive. El valor de la marca desde la perspectiva del consumidor. Z recenzji wydawniczej cbernatony.

Tijdschrift voor Economische en Sociale Geografie, Vol.

Ders İçerikleri – İşletme (Doktora) | İzmir Ekonomi Üniversitesi

To get the free app, enter your mobile phone number. How is it measured? About Journal list Selection criteria. Journal of the Academy of Marketing Science ;34 2: The power of the social media ecosystem.

Prentice Hall International Inc. Journal of Product and Brand Management, Vol.

Delivery and Returns see our delivery rates and policies thinking of returning an item? Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. The role of corporate social responsibility in strengthening multiple stakeholder relationships: I feel good about what Brand X provides to its customers.


Viewpoint of Customer and Company Author s: Credit offered by NewDay Ltd, over 18s lesloe, subject to status.

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Miyazaki and Kimberly A. Unlimited One-Day Delivery and more. If this brand extension existed, I would be likely to try it. Share your thoughts with other customers. Malaysian Consumer Perspective Author s: Nelson Barber Janis Donovan.

Brand equity measurement dde a formative approach Author s: Public Relations Review, 35 2— Marketing Contemporary Concepts And Practices.

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Trimble and Nora J. I prefer buying a well-known brand, because I need the reassurance of an established brand name.

The effects of corporate social responsibility on customer donations to corporate-supported nonprofits. A Conceptual Perspective1 Author s: Journal of Marketing ;68 4: Remember me on this computer. Abstract en tr Brand equity becomes the most valuable asset of companies in intensive competition environment Brand extension stretegy make it possible to transfer brand equity from parent brand to extended brand Thanks to this strategy companies save time and costs while launcing new products on the market The extension of the brand equity materialize by the transfer of brand awareness brand loyalty brand associations and percieved quality from parent brand to extended brand In this study effets of four dimensions of brand equity on brand extenion have been examined Key Words: Nam Yongsik Kwak Youngsik.


Rosa ve Hernan E. Empirical Literature Evidence Author s: The pyramid of corporate social responsibility: Ahuvia’Some antecedents and outcomes of brand love’, Marketing Letters, 17 279— Search results as RSS You can subscribe to the search results RSS in order to be informed if something new is published on the subjects you are interested in.

Twitter users, context collapse, and the imagined audience. Insights from the Service-Dominant logic of marketing.